Your customer data shows you their engagement with your brand and your products. We build on that engagement with relevant, compelling messages. If you don't already have customer data, we can help.
We work hard to understand and simplify your proposition, and then find the right way to communicate it. Great writing is a start, but complex or technical propositions are often easier to show with animations or infographics.
Your brand agency works to build your brand equity. Our job is to turn that equity into dividends, through increased customer engagement, sales and retention. Your agency grows your brand love. We grow brand commitment.
We learn about your business, your customers and your products. We take a genuine interest and go well beyond the surface. But as well as understanding your products, we also understand you. Our directors have been senior marketers. We understand your challenges and what you want from an agency.
Some clients use us just for creative execution, while others draw on our strategic and marketing services as well. Either way, we’re pleased to say that our Net Promoter Score (the people who love our work, less the people who think it’s just OK or worse – yes, we measure it) is a solid +100. Our clients say we’re fast, understand their products and markets, and deliver what they need.
How connected are you to Directly? Look us up on LinkedIn. If you’re a marketer in New Zealand, we’ll probably know some of the same people.
Ian heads up Directly. He started in advertising as a writer, became a direct marketing account handler and planner, and then a banker, heading the Business Marketing team at ASB Bank. Now he’s drawing on all those skills to run Directly and create effective communications.
Louise is a great writer with a background in illustration and animation. A writer who thinks visually is a great asset to the team. It also means she can create animations to explain complex propositions, which is a powerful way to communicate online and in social media.
Kenna is a brilliant marketer with a background in healthcare, telecommunications, agriculture and technology. She brings marketing depth and strategic planning power to Directly, with ideas that are astonishing in their simplicity and effectiveness.
We also call on trusted creative partners.
We match the right person to your project, and keep your costs down.
We’d love to hear from you, and we’ll get back to you fast.
Forms not really your thing? Use the live chat, or call Ian on 021 733 354.
We’re in the Grid-AKL building at 101 Pakenham Street West, Wynyard Quarter, Auckland.
Thinking of dropping in? Be warned: we have a coffee machine, and we’re not afraid to use it.